Business Intelligence

Customers today take ownership in the brands they use. And they like to share their opinions about what those brands do.

OpinionLab clients recognize the value of those customer voices. And they have a major advantage in the marketplace: they are the first to know what consumers think—and the first to know about problems and opportunities affecting their brand.

Our voice-of-customer (VOC) solution establishes a line of continuous, open communication between companies and their customers.

The system behind our [+] symbol gathers consumer feedback through opt-in comment cards, interprets quantitative and qualitative input, and delivers it to our clients through reports and tools that make customer sentiment easy to visualize, track, prioritize, and react to.

OpinionLab provides invaluable insight to

Web teams
Marketing departments
Brand managers
Business-intelligence experts
Customer-relationship specialists

Listen in the Brand Backyard

Valuable, engaged consumers have myriad ways to discuss your brand, thanks to the rise of social networking and user-generated content. It’s called the consumer backyard, and it’s everywhere your customers are.

Within that space lies your brand backyard: every website, storefront, advertisement , or other touch point where your company and your customers meet.

By the time an issue begins spreading in the consumer backyard, it’s already become a problem. But research shows that customers will come to the brand backyard first.

And if you’re listening, they’ll look no further.

The complete, end-to-end OpinionLab system opens a pipeline of continuous listening between companies and their customers. Which means our clients are the first (and last) to know about many key issues affecting their brand.