Listening to the Voice of your Customer is an intoxicating proposition. The results of effort put into developing solutions to help them take advantage of an opportunity or meet a challenge come into pinpoint focus in a single moment of truth.
Have you been successful?
Is your customer satisfied?
Did your experience create a loyal advocate, or a plain speaking critic?
As the leader in gathering actionable, in-the-moment Voice of Customer on behalf of hundreds of the world’s best-known companies, we realize that a plain speaking critic is often your most loyal advocate–someone who cares enough to take the time to provide you either positive or constructive feedback truly wants to help you improve and build a better company.
OpinionLab recently gathered with dozens of our East coast customers at award winning chef Tom Colicchio’s renowned Craft restaurant in New York City to eat, drink, be merry…and listen.
We are fortunate to have many loyal customer advocates, some we have served for over a decade. This community of advocates provides us clear direction on what we’re doing well to help them achieve their business objectives, and where we should be taking our solution next to deliver incremental value. They provided great feedback on our recent Summer Release.
A night of networking and discussion amongst CX leaders resulted in many great ideas on where to deliver new innovation and how to optimize our existing solution to add additional value. We received great validation that our fundamental value of combining Voice of Customer feedback with associated context to drive immediate action helps our customers serve their customers better every day, and we observed once again how powerful it is to have a community of our users sharing best practices and ideas with us and with each other.
What should we as the world leader in Voice of Customer solutions always be thinking about? The same thing that OpinionLab empowers your organization to listen to: the incredible power of a community of critics.