Explore. Engage. Enlighten. While it sounds like the motto of a Fortune 500 company or even the building blocks of a good Voice of Customer program, it’s actually the rallying cry to a very special group of people. The students, parents and teachers at Highland Park High School (HPHS) who participate in a program to increase appreciation and understanding of the visual and performing arts.
FOCUS on the Arts , occurring every other year since 1964, has been a catalyst for many careers, the inspiration for lifelong interest in the arts and produced many famous faces along the way. And for a few days (and select night programs too) during FOCUS, students are able to participate in a variety of events including hands-on workshops, demonstrations, lectures and performances. Many of the students are stars of their own showcase, performing or displaying their own art or talents. Students attend up to six sessions a day centered around architecture, art, creative writing, dance, media, music, social justice and drama.
Sitting in the audience during one of the improv sessions, it was awe-inspiring to listen to students sing, question and discuss their dreams, aspirations and interests not only with the speakers, but with their peers as well. Frankly, it made me wonder why every school across the country doesn’t have this type of line-up front and center in their curriculum.
This year we were lucky enough, not just to be watchful members of the audience, but to be the technology that powered speaker feedback for the 200+ session lineup for this year’s program. OpinionLab’s speaker feedback allowed students, volunteers, staff and community members to leave feedback for each speaker session in real-time from a tablet or mobile device, or at their convenience from their home laptop or desktop computer. This platform allowed FOCUS to collect over 1,400 valuable pieces of feedback in just three days, and set the stage for the future speakers for years to come.
At the end of the day, it’s people that drive brand conversations. Giving people the opportunity to leave feedback improves experiences, people, companies and even high schools. In this case, we were proud to be a part of this program and can’t wait to see what the team at FOCUS brings to the next program.