| Voice of Customer (VoC) data is among the richest sources of intelligence available to business. And the web is one of the most underutilized opportunities to access it. Effective collection, analysis and management of online VoC data is still, for the most part, a hit and miss proposition, relying on cumbersome, limited or low face validity methodologies such as pop-up surveys, “simulated real world” scenarios and simple email links. Our patented VoC data collection, visualization, analysis and management solutions have helped best-of-class organizations, marketers and communicators better reach, connect with, understand and meet the needs and wants of the stakeholders they’re working hard to serve.
Purpose-built to leverage the online environment as opposed to simple adaptations of old line methodologies, OpinionLab provides solutions that make it possible to harness and benefit from the power of collective intelligence by aggregating information from distributed sources, eliminating not only physical barriers, but also the personal, political or hierarchical filters that typically inhibit the open flow of information in structures such as corporations and organizations, and between customers or users of products and services and the people or organizations that provide them.
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