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White Papers: Please select the white papers you would like to receive, and provide contact information in the fields provided.

	Determining the ROI of an OnlineOpinion Subscription This paper discusses the return on investment ("ROI") of subscribing to OpinionLab's OnlineOpinion system. In addition, this paper provides an interactive worksheet for you to estimate the ROI of subscribing to OnlineOpinion.
	The 50 Most Trafficked Websites Need to Improve the Way They Listen to Their Website Visitors Since 2001, OpinionLab, Inc. has measured, tracked and benchmarked how effectively the 50 most trafficked websites listen to online users. Our 2004 results show that some improvements have occurred, but critical changes remain necessary. Read our findings as well as our prescriptions for improvement.
	Tracking the Success of A Website Redesign: Measuring Sustainable Effects We have tracked a number of well-trafficked, public websites through redesign. Surprisingly, less than 50% of these websites sustain a positive "redesign effect". This white paper highlights our findings.
	Findings from OpinionLab's OnlineOpinion^® Data We have learned a great deal by examining ~7.5 million user ratings/comments collected from more than 3,000 websites located around the world. This paper highlights 5 never-before published findings.
	Different Versions of [+] Impact Response Rates We compare data collected using 3 versions of the OnlineOpinion system - standard, direct to Comment Card and static - and provide insight as to which version may be right for your website.

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