Data collection: A hosted, secure, robust solution built around a multiple redundant database array, the face of OnlineOpinion is its deceptively simple, intuitive, customizable data collection system. Designed to encourage maximum participation with minimum effort, the patented OnlineOpinion user interface successfully walks the line between invisible and obtrusive, in many cases appearing as simply an integral part of the web experience.


Animated Implementations

  Feedback Icon
  Rating Scale version
  Rating Scale version
  Direct to Dialog version


Static Implementations

  AMD Inc.
  Caterpillar
  CDW Corporation
  Symantec Corporation

Dynamic comment cards: Offering a wide range of customization options, the patented OnlineOpinion Dynamic Comment Card methodology can be configured to enable customers to address the issues that matter most. Page-specific design, content and usability ratings; targeted questions relating to product offerings or messaging; open ended comments – OnlineOpinion provides unmatched flexibility and effectiveness for anyone who believes in listening to the voice of the web customer.

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Data Visualization and Management: The real value behind OnlineOpinion is in the sophisticated suite of online reporting options that guide our customers in their efforts to exceed customer expectations. OnlineOpinion’s array of reports allows clients to view their VoC intelligence according to their needs, from “First-to-Know” to long term trending. Navigable and visually intuitive, OnlineOpinion reports provide an easy to understand overview of the data collected by the system, and provide the opportunity to dig deep where problems or opportunities are indicated. The ability to direct the right intelligence to the right individual or team streamlines the management of significant volumes of VoC data for larger sites with complex architectures and responsibility structures.

O-Metric /
Site Scan

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Page Viewer /
Page Ratings

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O-Trend › Key Opinion Metrics

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O-Trend › User Experience Map

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