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3 critical steps to avoid social media meltdowns

In today’s socially-connected world, one customer’s small disappointment can turn into a negative firestorm overnight. Much of the writing on “social media meltdowns” of this sort have focused on crisis management after the fact. How should companies react when a negative complaint goes social? In our latest article with MultiChannel Merchant, we examine this very topic. Read on for more insight and steps you can actually act on to avoid social media meltdowns.


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