CX LabNotes Blog ( March 2015 )

Our blog features the latest views from across our business. Subscribe to have each post sent directly to your inbox.​

The importance of customer community

March 27, 2015

An interesting phenomenon enjoyed by many leading brands is that as you deliver value to more and more customers, a customer community of interest forms around your brand. Some are obvious. Have your ever walked by an Apple Store the … Continue reading

Free your mind: Voice of Customer

March 12, 2015

A guest blog post by Bill Bruno, CEO of Stratigent, a market leader in multi-channel analytics. When people hear the phrase “Voice of Customer” (VOC) they instantly think of surveys and comment cards deployed on their website. The problem is: … Continue reading

Why are CX diagnostics important?

March 6, 2015

As a client-side marketer, before joining OpinionLab, I was already very attuned to the importance of customer experience, or CX, as a key market differentiator for brands. According to a recent Gartner study, 89% of marketing leaders said they expected … Continue reading

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