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voice of customer innovation

OpinionLab is the pioneer and global leader in omnichannel Voice of Customer (VoC) feedback innovation with over a decade of success and a dozen patents on major VoC advancements. Starting with the familiar [+] feedback symbol, the company’s end-to-end solution suite allows clients to improve the omnichannel experience with precise, real-time intelligence into what customers want and need. Global leaders choose OpinionLab for actionable VoC insight across web, mobile, store and product touchpoints. Recently recognized by Inc. Magazine as one of the fastest growing companies in America, OpinionLab is proud to service over half of the Fortune 50, including Walmart, Bank of America, and Ford Motor Company.

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customer snapshot: Guitar Center


In addition to optimizing online experience, Guitar Center has used feedback to align processes and systems in the distribution center.
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customer snapshot: Bank of America


Among the nation’s largest banks by assets, Bank of America operates one of the country’s most extensive branch networks with some 5,300 locations and more than 16,300 ATMs.
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