Feedback. In the moment.

Context to act.

Consistent CX.

VoC solutions that drive results

OpinionLab empowers you to leverage the Voice of your Customer to make smarter and faster business decisions.

How? By enabling you to give your customers a voice from within their customer experience, completely on their terms, capturing rich context regarding their feedback, and then applying advanced analytics to take real-time and targeted action. The result: improvements to the consistency and quality of your CX that deliver measurable business impact.

VoC solutions that drive results

OpinionLab empowers you to leverage the Voice of your Customer to make smarter and faster business decisions.

How? By enabling you to give your customers a voice from within their customer experience, completely on their terms, capturing rich context regarding their feedback, and then applying advanced analytics to take real-time and targeted action. The result: improvements to the consistency and quality of your CX that deliver measurable business impact.

Improve CX

What we do

OpinionLab has been a market leader in the CX space for over a decade, trusted by hundreds of the world’s leading companies to turn Voice of Customer into competitive advantage.

Our enterprise Software-as-a-Service solution provides you the context and the tools you need to take immediate action on what your customers want you to know.

A digital pioneer, OpinionLab now applies innovation and deep market understanding to help you securely and effectively engage with your customers throughout their cross-channel customer journey.

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Our customers

Who we serve

From top retailers and financial services providers to major travel and hospitality companies, OpinionLab is a trusted enterprise partner to hundreds of the world’s leading brands. The common denominator is a passion for listening to, and taking action on, customer feedback to improve CX and deliver business results.

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What’s new

Latest from OpinionLab

Forrester Research Paper

Make this website redesign your last: The digital customer experience playbook.All-encompassing website launches and relaunches …

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Listen before you launch

How to implement a website optimization strategy that boosts engagement, traffic and conversions.

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eTail West 2016 Conference

eTail West is your one-stop shop for all things multi-channel and eCommerce; an event where …

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OpinionLab hires veteran technology leader to accelerate innovation

Barry Atkinson named Vice President of Technology and Operations at high-growth SaaS provider of …

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